If you sit down to work and somehow end up 40 minutes deep in scrolling, you’re not broken—you’re human in a world engineered for interruption. This post breaks down the science of distraction (notifications, task-switching, and even your phone’s mere presence) and shows how a simple “friction” approach can help you get your focus back. You’ll learn how the Brick device works, why willpower isn’t the point, and a step-by-step plan you can copy today—even if you don’t buy anything.



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